Loved by Residents & Families

Love that they hire beginners and give people chances.

It's always a fear that the staff and leadership in senior living won't be good enough for your loved ones, but the folks here are terrific!

My sister has been in the Memory Care Unit for a year. New Perspectives has been the perfect place for her. The staff takes incredible care of her. Everyone who works at the facility is warm and welcoming. New Perspectives has gone above and beyond to take the best care of my sister and my family is so grateful.

Came all the way from Minnesota help them out and they welcomed us with open arms will definitely be back!

Great place with great staff

Moving a loved one into independent living is never an easy decision, but New Perspectives in Superior, WI, made the transition smooth, reassuring, and truly uplifting. The environment is warm, welcoming, and thoughtfully designed to support both independence and community. The staff goes above and beyond to create a sense of comfort and care, and the residents genuinely seem happy and engaged. The entire facility is clean, bright, and filled with positive energy — a place where people are treated with respect and dignity. A special shoutout to Alex, who is an absolute gem! Patient, kind, and always willing to answer all questions, Alex truly has the residents’ best interests at heart. He responds quickly to texts and communicates clearly, which makes a world of difference during our decision-making process. The leadership here is compassionate and committed. We’re so grateful to have found New Perspectives — it’s more than a facility, it’s a community.

Really nice staff. Luxury living place

It’s been a wonderful experience transitioning my aunt from a rehab center to New Perspective’s in Superior! Alex, Jennifer and their staff all have been very kind, helpful and welcoming! Each person has a smile and a welcoming comment! Watching their teamwork has been truly amazing!! I know our Aunt Erma is in great hands by being cared for by Tina, Jamie, Marquees, Darlene, Brooklyn and Kelsa, just to name a few incredible staff! Our Spehar family wants to THANK YOU VERY MUCH! Joan

Great place! Alex was wonderful to work with!

This community is lovely. Great leadership team and rock star team members. Thank you for all you do.

My mom was at Betty's harbor and the staff was very supportive and friendly.

Wonderful place, clean and safe for the residents and staff. Quality leadership.

I think this place could easily achieve 5 stars across the board from every reviewer, but management will have to get serious about consistent staff engagement and professionalism. Facility: 5 stars. This place has one of the smartest designs I have seen for seniors. It looks more like an upscale hotel or small resort than an assisted living center. The decor is warm, inviting, and comfortable. Elevators are easy to identify and readily accessed. The stairway is wide, with carpet and sturdy handrails. There are comfortable dining rooms, a cafe, and a bar. Out front are many sturdy chairs and benches. Resident rooms are small, but well-organized. General Atmosphere: 5 stars. Residents seem happy and everyone appears relaxed. Lighting is good, colors are warm, and staff are friendly, if not always proactively engaging. Service: 4 stars. My friend takes a number of medications and also needs assistance to use the restroom. The aides who have showed up when I was there have been gracious, professional, and friendly. However, there we're a couple of times I felt that my friend waited longer than she should have. Effective use of Personnel: 2 stars. Running a place like this costs a lot of money and maintaining personnel levels is critical to keeping stress levels down. However, I have observed a number of individuals who don't seem to have much to do. On a number of occasions before or after visits, I have just sat down and observed. One day, I observed one staff member wander around, chat with other workers, wander some more, read / send some texts, and basically do nothing for over 20 minutes. I'll bet there was a resident somewhere who could have used some assistance. On another day, I sat down and watched the receptionist for a half hour. When I signed in, she asked if I was visiting a resident. When I said yes, she turned back to her reading; it looked like a novel. She had brief communication with others who came in, but otherwise didn't seem to have anything to do. After about 10 minutes, she got up and left for several minutes. She did this again about 5 minutes later. She was friendly enough, but somewhat withdrawn. If a visitor or other non-staff individual came in every 5 minutes and had a 5 second interaction with the receptionist, that means the receptionist is engaging roughly one minute of work per hour. That's 8 minutes of work each day. This receptionist should be casually scrutinizing every visitor, making eye contact, projecting welcome, and looking for anything unusual. When not interacting with others (and only then as this personal interaction is critical), she could be typing, sorting, organizing, planning, making displays, etc. On a number of other occasions, I've observed various staff wandering around casually, chatting with other staff, and seeming to have nothing to do. A number of staff need to be far more purposeful. Current research indicates most of us consistently perform at 50% or less of our capacity. Quality programs require individuals who are willing and able to do more on a consistent basis. The first step is setting clear performance expectations. The next step is to have management constantly observing and engaging with staff. The third step is to require training and prompt improvement from staff who are not meeting expectations. Every moment of every work day from every staff member needs to be intentional and focused on the mission. This place could be excellent. "Good enough" just isn't.

Enjoyable

Absolutely wonderful!